Brookwell
WEB3 / CRYPTO
FINTECH
MOBILE APP DESIGN
UI/UX DESIGN
IOS
Brookwell was my first end-to-end mobile app design, and possibly my favorite project I've worked on. Brookwell is a Web3 startup that allows users to leverage stablecoins to earn higher yields than traditional banking platforms. In the growing Web3 space, this idea already challenges what people expect fintech to be, making the design process that much more interesting. Brookwell has launched, and it's so fulfilling to see my design live on the App Store.
UI/UX DESIGNER
OCT – DEC 2025
6 DESIGNERS · BLOCKCHAIN @ BERKELEY
BROOKWELL-APP.JPG
001 THE INSPIRATION
I wanted to use Web3 for something Web3 was never meant for
Most Web3 products are built for people who already speak the language. I wanted to challenge this and use Web3 technology for managing money, but for the everyday person. As a college student, I am always struggling to manage my money. So, I thought what better than to design for myself, and those close to me.
HOW MIGHT WE
How might we give a family the transparency and control Web3 promises, without making them learn what Web3 even is?
001 THE ASK
A gap exists between modern financing and crypto
Gen Z consumers are comfortable navigating digital finance, but they're still stuck with traditional banking's low returns. Many are curious about crypto, yet DeFi's complexity and volatility keep them from actually using it. As a result, there's no simple, reliable way for them to earn modern financial yield on the money they spend every day.
HOW MIGHT WE
How might we help Gen Z earn yield on their money through stablecoins while preserving the safety of a traditional banking experience?
002 DESIGN PROCESS
We studied the UI of other successful fintech apps, indexing on those that felt particularly intuitive and trustworthy. We learned that simple UIs with strong hierarchies and clear breakdowns of financial topics performed the best.
We wanted to prioritize user experience
The platform should feel as trustworthy as any other banking platform.
Trust
The platform should be approachable: people needed to know where their money was, and that it was safe.
Usability
Stablecoins were the core of the platform, but they shouldn't feel like that: it was about striking a balance.
Under the Hood
003 BRANDING
Finalized Branding
Initial Team Brainstorm
9:41
$80.00
Home
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YOUR SPENDING
$45.00
Groceries
Spending Information
Groceries
$45.00
15%
Retail
$100.00
35%
Entertainment
$175.00
50%
Transportation
$40.00
60%
Spend Management
Transactions
OCTOBER 29, 2025
$37.90
OCTOBER 27, 2025
-$50.79
OCTOBER 26, 2025
-$23.90
OCTOBER 26, 2025
-$23.90
OCTOBER 20, 2025
$24.00
Deposit Funds
ACCRUED YIELD
$5.00
9:41
$80.00
$80.00
of $100.00 goal
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Profile
YOUR CHECKINGS
1% APY
Your Cards
Home
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Notifications
Profile
New Card
Daily Expenses
**** *** *4002
Create new card
Insert details below to create a new Brookwell card.
Label
**** *** *4002
Label
Enter a name
Card Color
Single use
Card closes after first successful charge
Merchant locked
Card closes after first successful charge
Category locked
Card closes after first successful charge
Spend limit
Card closes after first successful charge
No spend limit for all categories
Card closes after first successful charge
Expiration date
Card closes after first successful charge
Confirm
9:41
Accounts
CHECKINGS
$0
SAVINGS
$0
9:41
Welcome Sarah
BANKING
$0
Home
Search
Notifications
Profile
Oct 1
Oct 15
Oct 30
Nov 15
Nov 15
Nov 15
Nov 15
Let’s get started
Add funds
Deposit via Apple Pay or stables
Connect direct deposit
Receive your paycheck
9:41
Onboarding
Click a screen to learn more!
Home Page
Card Management
Account Management
005 REFLECTION
Creating Brookwell, I learned SO much. It is one thing to design an app, to be on Figma and create different frames, but it is another thing to see it be developed side by side. Thinking about the end to end app design taught me the importance every decision has in design- whether that be the color, the radius, the spacing, the font etc. Designing this from the ground up was definetly challenging, but seeing it hosted live was equally as fulfilling. Huge shout out to Tvisha for leading the team and having such a great vision! So honored to have contributed.